Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (2024)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (1)

As a fashion and beauty writer, I like to think that I do a good job at keeping my finger on the pulse of what's in and out at any given moment. And thanks to Google, now I have a pretty good idea of what will be trending this spring.

The search engine just released its Spring Try Guide, which highlights some of the top fashion and beauty searches that have been surging ahead of spring. (Google also enlisted the help of stars like Martha Stewart and Jenna Lyons to curate some of their favorite items, so you know they’re good.) In terms of makeup, it appears it’s all about a glowy complexion and plump pout this spring, while trending spring fashion includes everything from wardrobe basics to modern (dare I say, edgy) takes on timeless layering pieces.

Below, we rounded up 10 of our favorite spring 2024 trends according to Google, from Tarte’s tubing mascara and E.l.f.’s liquid filter to cushy Hoka sneakers and a classic white T-shirt.

Top 10 Spring 2024 Beauty and Fashion Trends

One of the top trending makeup products is Laura Mercier’s Real Flawless Weightless Perfecting Foundation, which rose in search interest by 550 percent over the last few months, per Google. And honestly, it makes sense; the foundation offers medium coverage and is waterproof while still looking like your natural skin. “[It] melts into skin and blurs pores,” wrote one fan, while another person who said it felt like silk raved that “the finish is so gorgeous even on textured skin, it’s like an instantly glowy, bouncy blur.” And to enhance that glow further, you could always pair it with the trending $14 Halo Glow Liquid Filter from E.l.f..

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (2)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (3)

Other trending makeup products include Tarte’s Tartelette Tubing Mascara, which a 60-year-old shopper said made their “sparse lashes thicker and longer,” as well as Makeup By Mario’s MoistureGlow Plumping Lip Serum. The tinted balm has lip-plumping ingredients and offers a touch of color with a glossy finish; it’s pretty much every lip product currently in my purse in one product. So for simplicity's sake, I’ll be grabbing one!

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (4)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (5)

In terms of fashion, basics are having a major moment. Button-downs are being searched for across the entire country, with the classic white button-down leading the pack. This $27-pick from Amazon is a great option for anyone looking to get the look for less. The style is still sophisticated thanks to a crisp collar, but slightly more relaxed than a traditional button-down thanks to its oversized fit. Plus, it boasts more than 4,000 five-star ratings. White T-shirts are also trending, and my personal favorite tee that I wear once a week is currently just $10 at Amazon.

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (6)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (7)

Of course layering pieces are also trending for spring. While classic khaki trench coats have been spotted on celebrities including Amal Clooney and Hailey Bieber, an edgier alternative is trending for the season; per Google, searches for black leather trenches have been surging since October. This faux-leather Risissida trench coat, which is on sale for $54 at Amazon, is a great way to get the look on a budget. Though if your style leans more casual, you’re in luck; denim jackets are also trending. As a long-time fan of Madewell’s sturdy (but unbelievably soft) 100-percent cotton denim, I’m reaching for this timeless button-front jean jacket.

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (8)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (9)

In terms of shoes, comfort is in for spring 2024. For something practical but still dressed-up, a pair of Mary Jane flats are a must. According to fans of this on-sale pair from Franco Sarto, the shiny faux-leather style is “the most comfortable shoe you could possibly ask for.” “I was shocked that they had zero breaking in period,” the customer wrote, adding that the padded insoles are “a dream come true.” Plus, the style even got the stamp of approval from shoppers with plantar fasciitis. And for something more casual, Hoka’s popular Clifton 9 sneakers are on the list, too. This athletic style features a thick outsole that cushions the foot without weighing it down, making it a personal favorite of mine — and more than 2,900 Nordstrom shoppers — for running and walking.

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (10)

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (11)

Between Google’s data and the input from fashion and beauty experts, we have a pretty good idea of what’s set to be big this spring. Explore more of the season’s hottest trends in Google’s Spring Try Guide.

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends (2024)

FAQs

Google Just Revealed the Biggest Spring 2024 Beauty and Fashion Trends? ›

As may have been expected, fashion forecasts for Spring 2024 showcased an abundance of florals. Bloom-shaped appliqués were plentiful at Balmain, Loewe and Margiela. There were botanical prints of all varieties: Some were eye popping and vibrant, while others more were dramatic and hyperrealist.

What is the fashion trend for spring 2024? ›

As may have been expected, fashion forecasts for Spring 2024 showcased an abundance of florals. Bloom-shaped appliqués were plentiful at Balmain, Loewe and Margiela. There were botanical prints of all varieties: Some were eye popping and vibrant, while others more were dramatic and hyperrealist.

What is the sheer trend in 2024? ›

Why this risqué trend is reigning supreme in 2024. Fashion month's afterglow lingers. With the Spring/ Summer 2024 collections leaving a lasting impression, sheer fashion has undoubtedly left us yearning for the skin-flashing revolution that has stormed the runway this year.

Are tiered dresses in style in 2024? ›

Tiered dresses

This is one of our fave overall spring trends of 2024. Not only are these super flowy and comfortable, but the tiers give the simple designs some much-appreciated dimension.

What style of jeans are in for 2024? ›

'90s straight-leg jeans

Tove SS24. Proenza Schouler SS24. Straight-leg light-wash jeans that you'd have seen Kate Moss or Carolyn Bessette-Kennedy wear in the early '90s have been trending for several seasons now, and this will remain the favoured cut of minimalists in 2024 and beyond.

What is the Colour of the year 2024 fashion? ›

The trend color in 2024, according to the Pantone Color Institute, is a delicate peach tone - Peach Fuzz, listed under the number 13-1023. This color is a blend of a delicate orange and a gentle pink. The successful tone conveys warmth and modern elegance.

What not to wear in 2024 women's? ›

Oversized clothing has been having quite a moment over the past few years. From oversized sweaters to super baggy jeans, oversized everything has been popular. But fashion experts appear to be ready to take a step back from big clothing in 2024 in favor of more fitted silhouettes.

Is oversized in style in 2024? ›

Everybody's Wearing Oversized Tailoring

The key to wearing this look is to team a boxy, oversized blazer – such as Wardrobe. NYC's square-shouldered style – with matching wide-leg pants and a chic tote.

What is popular in 2024? ›

Some items on the list are actual fashion or culture trends — like animal prints or espresso martinis — while others are more behavior-oriented. Common ins for 2024 include early bedtimes, staying hydrated and red-light therapy, while impulsive shopping, mindless phone scrolling and vaping are popular outs.

What skirts are in style in 2024? ›

The news on skirt trends for spring/summer 2024? The bolder, the better, according to the wealth of statement styles seen on the runways: from Miu Miu's foiled midi to Loewe's ruffled minis, Marni's floor-sweeping suede maxi – as worn by Paloma Elsesser – to Erdem's floral takes.

Are tulle skirts still in style in 2024? ›

Chanel has thrown its might behind 2024's first breakout look, with tulle dancers' skirts the stars of the haute couture catwalk.

Are sheer curtains in style in 2024? ›

Sheer curtains retain their timeless appeal in 2024 due to their delicate and elegant nature. This year, sheer curtains in soft pastel hues like blush pink, serene blue, and mint green are in on trend, adding a touch of romance and sophistication while allowing natural light to filter through.

What are the fashion trends for spring 2024? ›

Fashion Trend 2024: Full Skirts

Instead of slinky fits or Y2K-inspired denim fabrics, fuller skirts — a Molly Goddard signature — and ball gown silhouettes will be all the rage according to designers like Bottega Veneta and Staud.

What is outdated in 2024? ›

Out: Cool Neutrals. Gray interiors have dominated for the past decade-plus, but cool neutrals are officially saying goodbye in 2024.

What to wear this summer in 2024? ›

We've been loving all things preppy ever since Miu Miu's spring/summer 2024 collection resurrected layered polos with popped collars (boat shoes included). And it's a surprisingly versatile staple. Perfectly at home on the golf green, it can also be dressed up for the office with the right skirt and heel.

What are the lifestyle trends in 2024? ›

From Smart Bird Baths to Female Empowering Energy Drinks

The 2024 lifestyle trends are distinctly marked by an increasing consumer inclination towards outdoor adventures, everyday practicality, and personalized products.

What is Gen Z wearing in 2024? ›

Generation Z's unique style and bold personality have shaken the fashion landscape. Gone are the days of squeezing into skinny jeans and tight tops to achieve a petite silhouette (thank goodness!). Gen Z prefers comfortable and expressive clothing like loose-fitting jeans, crop tops, and oversized pieces.

Are leggings in style for 2024? ›

In 2024, leggings as pants is clearly getting the high-end treatment and it feels surprisingly inclusive. But for Fall/Winter, now more than ever, leggings can be pants in anybody's outfit.

What are the fashion trends for spring Summer 2025? ›

The key fashion trends for Spring Summer 2025 are influenced by a blend of human connection, exuberant self-expression, futuristic landscapes and bio-nature themes. Surrealist and technological leaps also continue as key seasonal drivers.

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