Users love the Roblox Marketplace. It's where creativity and fun come together.
The Marketplace offers a wide range of unique items. You can customize your avatars in endless ways, helping you express yourself.
It also adds a sense of ownership, rarity, and in-game benefits.
In this article, we'll take a closer look at these features and share tips on how to get ahead on Roblox, with help from the metaverse studio, Dubit.
Whether you're new to Roblox or a longtime fan, you'll discover how to make the Marketplace work for you.
The Roblox Marketplace is a platform where users can buy, sell, and trade virtual items for use in Roblox experiences.
Brand Perspective
Brands can create branded experiences and sell virtual merchandise like clothing and accessories on the Marketplace.
Brands can leverage Roblox's massive user base (77 million DAUs in Q1 2024) to drive engagement, sales, and brand awareness.
Brands can test in-world physical shopping experiences, allowing users to purchase real-world products within Roblox (e.g., Walmart partnership).
Game Developer Perspective
Developers can create and upload 3D items like clothing, accessories, and other assets to sell on the Marketplace.
They can set their own prices and earn Robux (Roblox's virtual currency) from sales, which can be converted to real money.
Roblox provides tools and resources to help developers create high-quality 3D assets and optimize their sales.
User Perspective
Users can browse and purchase a vast array of 3D items to customize their avatars and enhance their Roblox experience.
With more creators eligible to sell, users have access to a diverse range of items that represent their identities and interests.
Users can shop together with friends in 3D, try on items, and make purchases in a social and immersive environment.
2. Item Value & Pricing
The Roblox Marketplace is always buzzing with new items, added every day and every second. To make sure these items stand out and are loved by players, brands need to consider many different factors.
Rarity, uniqueness, and demand drive item value on the marketplace
Well-designed items with appealing aesthetics are more valuable
Roblox Limited Items
When browsing the Roblox Marketplace, you’ll notice there is a separate “Limited” category.
Roblox Limited Items are special virtual items on Roblox that you can buy only for a short time. They have a set number of copies. Once they're sold out, they can be traded or resold by those with a Roblox premium subscription.
So, what value does limited items hold?
These items are no longer available for purchase once the limited period ends, making them rare and valuable.
Users can trade or resell their Limited Items on the Roblox marketplace to other players. Trading/reselling provides an investment opportunity.
The value or price of Limited Items on the Roblox marketplace is determined by supply and demand dynamics. Items with lower supply and higher demand tend to have higher resale values.
Roblox General Statistics in Q1 2024
Let's start with some overall statistics about Roblox. It has over $800 million in revenue, up 22% year over year. There are more than 70 million daily active users, and they have engaged for over 16 billion hours, which is a 15% increase from last year. These numbers are indeed impressive.
Roblox Marketplace Statistics in 2023
Now, let's look at the Roblox Marketplace. Last year, there were 165 billion avatar updates and 1.8 billion avatar item purchases. Over 70% of users edit their avatars daily, showing high activity and engagement. Additionally, 27 million branded items were sold, and more than 80% of GenZ users are likely to buy a brand after trying it on virtually. This shows great potential for brands entering this space.
4. Dubit’s Insight: Roblox 3D Store Advantage
While the Roblox marketplace seems like a perfect spot to sell digital goods, it has become a victim of its own success.
The marketplace is full of items, making it tough for your brand to stand out.
Metaverse creative studio Dubit says that just creating items isn't enough to succeed on Roblox.
That's why Dubit helps brands not only create Roblox items but also set up 3D stores for a more engaging shopping experience, like they did for Adidas. They also assist brands in integrating their own retail spaces into popular existing games, as they did for DKNY.
Let's explore some case studies to see how this 3D store strategy is put into action.
This is how major fashion brands like Adidas, DKNY and H&M are using 3D stores to gain advantage on Roblox.
a. Adidas Outfit Creator
The adidas Outfit Creator is a 3D space dedicated to Adidas digital items and outfits. It features iconic looks and limited edition outfits like the Box Shoe.
Users can:
Explore various Adidas-themed spaces, try on outfits, and purchase them.
Discover VIP sections, limited edition items, and collaboration pieces.
By clicking the catalog section, users can try on and buy items categorized by concept (like football, denim, or streetwear) and by clothing type (tops, bottoms), accessories, and hair.
To make the space more immersive, Adidas teamed up with the well-known UGC creator 'WhoseTrade'.
Their partnership recently broke a Roblox record. A limited diamond gold chain sold for 2 million Robux, which is about 25,000 USD. This was the most expensive limited edition item ever bought on Roblox.
This shows how the 3D Roblox experience helped Adidas create something unique, attract users, and add value.
b. DKNY Heart of NYC
One more great example of how to create an advantage on Roblox with an immersive experience: DKNY’s virtual pop-up store at Dubit’s retail locations.
This virtual store was launched to celebrate the 2024 release of DKNY’s Heart of NYC capsule collection.
DKNY and Dubit introduced 20 different styles from the collection, along with unique items like the DKNY Love New York Wings.
Users could try on and buy DKNY's items at Dubit’s retail locations in popular Roblox games.
They also held a free giveaway event for the limited DKNY wings, attracting millions of visits in the first week.
c. H&M Loooptopia
Another unique Roblox experience is H&M's Loooptopia - a fashion game where you can create avatar fashion.
Here's what you can do:
Experiment with different fashion materials and patterns, focusing on customization and sustainability.
Explore 4 fun spaces: Loooptopia City, Rainbooow Fields, Neon Studiooo, and Fabric Fooorest. Gather unique elements for fashion crafting in the Looop Machine.
Create over 40,000 clothing items. Style your avatar and showcase your creations on the catwalk.
Trade clothes with other players and recycle old clothes to earn XP and coins.
Accessorize and enhance outfits with dance moves, music, and special effects.
In the first year, H&M gave away free virtual items to engage users. Famous Roblox creators shared content on YouTube and TikTok, showing how to get these free items. The UGC Puffer Jacket became very popular, with over 70 million years of wear time across the platform in just three months.
"Now you have the marketplace open to everybody <…> with increased creation comes more engagement and more users,” stated Manuel Bronstein, Roblox's Chief Product Officer
Let’s Warp It Up
The demand for Roblox items is high, and the supply is ever-growing. To make items stand out, brands can leverage 3D stores and limited items.
Today's youth are enthusiastic about digital items, often valuing them as much as physical ones. They explore, try out, and buy virtual items online.
By creating unique spaces in Roblox with fun games, experiences, and shopping, brands can connect deeply with their audience.
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