Quelles sont les stratégies de personal branding les plus efficaces pour les développeurs de logiciels ? (2024)

The more specific your message the easier it is to understand. Think of "defining your niche" like different levels of communication. The highest level would be flailing your arms around and making excited grunts. It'll get someone's attention but it'll be hard to convey ideas. Am I telling you that there's a sabertooth coming? Or that I found a new stash of wild berries?The most detailed will use the same words, emotions, and perspectives. This demonstrates that you see the world in the same way and are worth listening to. Especially if the path is towards some delicious wild berries.

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The more focused your skillset is, the easier it is to stand out. For example a mobile app developer specialising in video processing or with deep domain knowledge in banking. Since you’re already validated, you become the subject expert and first choice when opportunities arise.

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This is probably the least effective thing to do. Sure it's great to have one, but if no one knows who you are or where to find you it'll never get seen.Better to focus on building a following on social media first.

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To create an effective portfolio website as a software engineer, follow these steps:1) Choose a platform and domain (e.g. yourname.com).2) Design a clean, intuitive layout with easy navigation.3) Showcase your projects, providing descriptions and code repository links.4) Highlight your skills, certifications, and achievements.5) Personalize the About Me section, detailing your experience.6) Include clear contact information for recruiters to reach out.7) Optimize for SEO with relevant keywords and fast page loading.8) Maintain a blog section for insightful posts related to software engineering.9) Integrate social media for networking and engagement.10) Monitor and continuously update your portfolio to reflect your growth.

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Blogs and podcasts are useful tools, but they easily get lost in the noise of other blogs or podcasts. If it's something you're passionate about, I'd say go for it, but at least currently, short form videos through TikTok and Youtube seem to perform strongest in discovery (assuming you're looking to reach a consumer audience). If you do set up a blog, podcast, or stream be sure to take the highlight clips from your conversation and post them in short-form video channels.

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Members can also join the Meetups, Coding clubs and present. Not required to be formal presentation, even participating in the Technical coffee meetup and will really build the brand.

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Have you thought GitHub as a "social network"?I'm in an independent data engineering business for 6 years. Here are 3 things that worked to build my brand.1. I structured the business so I get paid by the value I delivered. Not the hour I spent writing code.2. I worked with clients who embraced open source and published the code on GitHub. I also published Python modules on PyPi. (npm would be good for node.js)3. I was active in Slack and Reddit communities, where people posted questions and asked for help. Helping others is the best to show off your skills and knowledge without being "salesy."Engineers from big and small companies everywhere from the US, Germany, Brazil, and even Nepal, found my niche software and thanked me for it!

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This could be one of the best ways. I usually teach architecture to beginners, and I put up everything on GitHub for everyone to see. Sometimes senior engineers enjoy the code too because it’s something I created with experience of architecting a lot of apps, so there is always human factor in the architecture. People then connect & eventually that helps in personal branding. Sometimes I get feedback for improvements as well, which is again an add to my overall personal brand

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If you're uncomfortable posting, start by commenting on the posts of other thought leaders in your space. In addition to being seen by their audience, adding value here also builds rapport with the author, which can reap dividends down the line.

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Building a social media presence is by far the most effective way to build a personal brand quickly.I'd recommend concentrating on one or two platforms so that you have time to engage with people on the platform.The best way to stand out is to create and share content. You don't need to be an expert to do that. You can begin by sharing questions, ideas or your journey from where you are to where you want to be.At first you'll probably have a small audience, but by engaging with it and with other creators in the same niche you'll grow as long as you are consistent.

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If you are not in social networks, you don’t exist.Consider to open account in networks to share your content. Linkedin is a great place to growth and all kinds of content (video, articles, images, infographics, just text,…) are valid here.

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I think you have to try to build a good network with people around you, deliver the projects that you started with good quality, and try to have a good relationship with your colleagues, they remember your good high performance if you are humble with them if you behave with pride with them, they forget you even if you have been a high skilled engineer, remember the most effective branding job is building a network of people not only social media.

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One important thing is getting involved in a community related to your interests and technology. You can help people there and learn lots of things from others.I run a C++ developer community in India - CppIndia. Based on my personal experience, I can say that it has helped me connect with more like-minded people and has provided me with opportunities to learn from them.

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