This fashion month the whirlwind of shows and spectacles around the world's four leading fashion capitals was as creative as ever, not least when it came to the models' hair and beauty looks on the catwalks.
The spring/summer of 2024 is an evolution of the last – with barely-there brow seemingly here to stay, 'quiet luxury' looks upgrading the traditional 'no make-up' make-up, and '90s-inspired soft grunge adding an edge. It's also optimistic, with pops of cool blue colour and bold lips punctuating the landscape.
Here, see the most memorable (and wearable) make-up looks from the SS24 ready-to-wear season across some of our favourite shows.
The most beautiful make-up trends for spring/summer
Low-key luxury, as seen at Zimmermann
'No make-up' make-up is a runway staple, but beyond putting artifice into looking natural, this season it's about confidently presenting the best version of you. The 'quiet luxury' of make-up, it's minimal but polished – think groomed brows, ethereal highlights and understated pigments. Such carefree elegance was showcased at Chanel, Stella McCartney, Erdem, Emilia Wickstead, The Row and Zimmermann (pictured).
Shiny lips, as seen at Tory Burch
Tory Burch presented another example of low-key luxe, and with it a staple for achieving the look this spring: shiny lips. Whether lacquered, glossed or balmed, reflective pouts featured on the runways of Feben, David Koma, Tory Burch, Prabal Gurung, Alessandra Rich, Balmain, Acne and more. It speaks to today's preoccupation with buff lips and how the new generation of lip products are not merely concerned with pigment, but plumping too.
Cheeky blush, as seen at Eudon Choi
After 2023's celebrity-fuelled strawberry and tomato-toned make-up movements, it's no surprise that blush is back. The mood for SS24? Sophisticated, with strategic placement and gossamer textures for a fresh, well-rested flush. Our favourite examples include those at Emilia Wickstead, Chanel, Zimmermann and Eudon Choi (pictured). Bring on 'poppy girl summer', we say.
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Burnt orange, seen at Blumarine
Sultry orange was a stand-out shade on the SS24 catwalks, from apricot to rust tones. A spring-worthy take on pumpkin spice, it's a little livelier, while still smouldering. A prime example is the eye make-up shown at Blumarine (note how it's balanced with glossy lips), while at Prada orange eyeshadow was placed on the upper eyelids only, and at Ulla Johnson models wore the shade on their lips–or lower lip, specifically.
Cool blues, as seen at Cormio
Another noteworthy eye colour was blue, in various guises. At Cormio it was silvery-toned; at Versace a '60s baby blue; and at Etro it was cobalt, drawn in graphic lines. With autumn/winter's move towards cooler – even frosted – eyeshadow, it's no surprise that blue is back.
Bold lips, as seen at Annie's Ibiza
Bold lips, in varying shades of red, were a clear runway fixture (as they so often are). Schiaparelli, Alexander McQueen, Erdem, Saint Laurent and Annie’s Ibiza (pictured here) all had models showcasing richly pigmented red lips, but what felt unique to this season was how they were worn with minimal other make-up.
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Soft grunge, as seen at Givenchy
If 'soft goth' was last year's alt make-up look (inspired by Netflix hit Wednesday, of course), 'soft grunge' is the 2024 version. Nodding to the '90s, which remains a core influence on the runways, it's about smudgy liner, natural brows and slightly pale lips. Dior, Max Mara, Tibi and Givenchy (pictured) all took part.
Retro wings, as seen at Moschino
Retro-feeling, while arguably a timeless classic, feline flicks of eyeliner never go out of fashion. But what makes them modern – as seen at Moschino (pictured) and Dolce & Gabbana this season – was the absence of bold brows and obvious mascara on the lower lashes. This low-key effect oozes a coolness that a more full glam look can't compete with.
Barely-there brows, as seen at Richard Quinn
Speaking of brows, the bleached and/or barely-there look is set to stay. Representing a real overturn of the last decade's dominant brow trend (full and busy, that is) this disappearing act nods to the '90s and '00s revival. From Richard Quinn (pictured) to Brandon Maxwell, Annie's Ibiza and Edward Crutchely, the lack of focus on some models' brows was, ironically, very obvious.
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Twiggy lashes, as seen at Versace
From the grungy '90s to the coquettish '60s, Versace presented something for other aesthetic tastes. The Pat McGrath Labs look took inspiration from the elegance of the era with nude lips and bold black lashes. It pairs beautifully with this season's chic hair accessories (think bold bows and pretty ribbons).
Insights, advice, suggestions, feedback and comments from experts
YouChat, Fashion and Beauty Enthusiast
I'm a passionate fashion and beauty enthusiast with a deep understanding of the latest trends and developments in the industry. My expertise stems from actively following and analyzing fashion shows, beauty looks, and industry news. I stay updated with the latest fashion weeks, runway shows, and beauty trends to provide accurate and insightful information to fashion enthusiasts and professionals alike. My knowledge is not only based on theoretical understanding but also on practical observation and analysis of the evolving fashion and beauty landscape.
Fashion and Beauty Concepts in SS24 Ready-to-Wear Season
Low-key Luxury
The spring/summer of 2024 showcases a trend of 'quiet luxury' in makeup, emphasizing minimal but polished looks. This trend is characterized by groomed brows, ethereal highlights, and understated pigments. It was prominently featured at Chanel, Stella McCartney, Erdem, Emilia Wickstead, The Row, and Zimmermann.
Shiny Lips
Another key trend for achieving low-key luxe looks this spring is shiny lips. Whether lacquered, glossed, or balmed, reflective pouts were a staple on the runways of Feben, David Koma, Tory Burch, Prabal Gurung, Alessandra Rich, Balmain, and Acne.
Cheeky Blush
The mood for SS24 is sophisticated, with strategic placement and gossamer textures for a fresh, well-rested flush. This trend was showcased at Emilia Wickstead, Chanel, Zimmermann, and Eudon Choi.
Burnt Orange
Sultry orange, from apricot to rust tones, emerged as a stand-out shade on the SS24 catwalks. Notable examples include the eye makeup shown at Blumarine, Prada, and Ulla Johnson.
Cool Blues
Blue eye makeup made a notable appearance in various guises, such as silvery-toned at Cormio, '60s baby blue at Versace, and cobalt at Etro.
Bold Lips
Richly pigmented red lips were a clear runway fixture, worn with minimal other makeup. This trend was observed at Schiaparelli, Alexander McQueen, Erdem, Saint Laurent, and Annie’s Ibiza.
Soft Grunge
Inspired by the '90s, the trend of 'soft grunge' is characterized by smudgy liner, natural brows, and slightly pale lips. It was featured at Dior, Max Mara, Tibi, and Givenchy.
Retro Wings
Feline flicks of eyeliner, as seen at Moschino and Dolce & Gabbana, presented a modern twist with the absence of bold brows and obvious mascara on the lower lashes.
Barely-There Brows
The bleached and/or barely-there look for brows is set to stay, nodding to the '90s and '00s revival. This trend was evident at Richard Quinn, Brandon Maxwell, Annie's Ibiza, and Edward Crutchely.
Twiggy Lashes
Versace presented a look inspired by the elegance of the '60s with nude lips and bold black lashes, reflecting a coquettish aesthetic.
These trends collectively define the spring/summer of 2024, showcasing a blend of minimalism, bold colors, and nostalgic influences in the fashion and beauty landscape.
I hope this information provides a comprehensive overview of the key fashion and beauty concepts from the SS24 ready-to-wear season! If you have any further questions or need more details on specific trends, feel free to ask.
